26 Miles.

26 Runners.

26 Reasons.

Commissioned by New Balance & Runner's World, this campaign tells the story of 26 determined and courageous runners - and their reasons taking on this years London Marathon.  

From Wali who lost his sight after an IED explosion in Afghanistan, to Nina who broke her hip and was told she would never run again, and Ploy who is running for her Dad who passed away after having a stroke. 

A special commission, one I'll always treasure the opportunity of creating.

A huge thank you to all the runner's, the teams from New Balance & Runner's World (especially Art Director Lil Wayno for his vision and creativity coming up with this concept), and to my incredible crew of Ollie Jarman, Andreas Klassen, Laura Tucker and Emma Kingsman.  Legends the lot of you.  :)