Shot with 200+ miles between myself and world record holding rugby referee Nigel Owens MBE (now that's a zoom lens and a half! - haha) - earlier this week I virtually captured this digital campaign for Principality Building Society and the WRU.  

For sure there's unique production and execution considerations when shooting remotely like this, but moreover I feel success on these shoots is about an amplification of your on set communication and visual skills & experience as a photographer - and understanding how to bring them to the virtual environment.

One signature of my approach on 'in person' sets is my ability to quickly create a positive and relaxed energy, freeing everyone up to enjoy the experience and bring their best work to the shoot.  So it was key in this virtual environment to ensure I still created that calm and enthusiastic energy - even when in person body language and those communication tools aren't available.  

Although I can't wait to be back on location in person and creating campaigns that way, I massively enjoyed this experience - and still got that incredible rush of satisfaction from creating new work under 'pressure'.  

For me, it's all about continuing to create, whatever the 'constraints' - and being on the front foot at all times with the tools available.  After all, those tools are only a tiny part of the process.  

Thank you again to Nigel for inviting us all virtually into his home, and to the teams at client and agency.

*I want to underscore that government guidelines were fully adhered to at every stage of this shoot.  Throughout pre production, execution and post production, every person involved on this shoot was working individually from their own homes, and all communication was virtual via zoom and phone calls.