2024 was my ‘red pill’ moment.
I’d just finished my Business Sustainability Management qualification from The University of Cambridge. Suddenly, the scale of the climate crisis and the opportunity to solve it - hit me hard.
Once you’ve seen it, you can’t unsee it.
At first, I felt overwhelmed. Angry. Guilty. (I cried more than once.)
But I also felt something else: hope.
Because alongside the damage, I saw a growing wave of people fighting for something better.People like the team atthe Blue Marine Foundation.
So to partner with them again, on this new campaign - it means the world.
This is the next chapter of my creative work:
Collaborating with planet-first and people-first brands and nonprofits. (Alongside the fitness and health work that will always light me up.)
Massive thanks to Theo James, Stephen Fry, the teams from Atomized Studio, Ben Mallaby, Benjamin Thomas, Ollie Jarman and all the amazing humans at the Blue Marine Foundation.
Let’s keep creating for a thriving future.
