Duncan's goal is to create with brands and initiatives that are planet and people forward, and 1.5 degree aligned. Executing those projects in ways that are as sustainable as possible.

He has been a member of 1% for the Planet since 2020, donating 1% of annual sales to environmental non-profits. In that time, he has supported environmental partners such as Surfers Against Sewage, Solar Aid, Protect Our Winters, Spitalfields City Farm , The Thin Green Line Foundation and  Dirt Foundation for the regeneration of the Earth.

In October 2024 he gained his certification in Business Sustainability Management from the University of Cambridge so he could contribute in new and more impactful ways than ever before.