Really special to be working with Denise Lewis and the team from Next again on this active wear shoot - and here's a preview into our final shoot of the year together.
From a sustainability, creative and time efficiency perspective, it's wonderful to light these shoots with LED's. Using LED's reduces the Co2 emissions considerably compared to shooting with traditional flash units - and as we're also filming video sequences throughout the day it means we can use the same lighting set up and thus create more in the same time for the client. Creatively, and in terms of image and lighting results, there's no reduction in quality- which is only possible the past few years as LED and Camera + sensor technology has significantly improved. Love that...
Big ups to everyone from Next, Denise and the creative dream team of
Art Direction - Liz Thody
H & MU - Bjorn Krischker and assistant Danielle Van Cuyck
Styling - Emma Lane
Seamstress Vikkie Tarbuck
Prop Stylist - Vicky Robinson
Digi - Maria MP
Lighting - The OJ
My Agent - Pam Nolan
Benjamin Dreamer and the Production Factory on logistics
Shot on Sony A1.