Much gratitude and love to the Purpose Disruptors, King's College London'sCentre for Sustainable Business and everyone I shared this roundtable discussion on Reimagining Advertising with last week. 🙏 

An abundance of great ideas, so much positive energy and a deep shared passion to create a thriving future. 💚 

If their work is new to you, the Purpose Disruptors are dedicated to transforming the advertising and creative industries, shifting it from unsustainable to conscious consumption, and from extraction to regeneration. Their mission is to create a future where advertising works in harmony with the natural world. I’m all in on this. 😊 

It might take more than one round table session to systematically change an entire industry (maybe 3 sessions? - ha!), but the Purpose Distributors and their expanding community of change makers have been building considerable momentum for years now. 

And collaborating in regular sessions like this will I’m sure accelerate the speed of positive change, and expand the reach of their work. The change we're looking to make won’t happen by working in individual silos, that’s for sure. 🤜 🤛

If you’d like to know more about their work, shoot them a line and get involved.